THE AI ACT: WHAT YOU NEED TO KNOW
Since February 2025, the new AI Act has been in place, setting clear rules for businesses using AI to make sure it’s transparent, ethical, and used responsibly.
The aim is to ensure AI is safe and fair. These rules will be enforced in stages over the coming period, so it’s important to understand how they affect your business. Failing to follow them could result in fines and legal issues, so staying informed and taking action is essential.
To help you stay on track, we’ve created a checklist to assess how your organization is doing with these new regulations.
WHAT IS THE AI ACT AND WHY DOES IT MATTER?
The AI Act is a new set of rules from the European Union designed to make AI safer, more transparent, and fair for businesses and consumers. It impacts how companies develop and use AI, especially in areas like marketing, HR, customer service, and decision-making.
Ignoring these regulations can lead to hefty fines (up to €35 million), legal risks, and loss of trust. But understanding them can give your business a competitive advantage. When used the right way, AI can boost efficiency, improve customer experiences, and drive innovation, without the risk of non-compliance.
Our AI Act & Strategy Workshop helps your team navigate these changes with confidence and clarity, so you can use AI to grow your business while staying ahead of the rules.Â
need guidance & TRaining?
If you’re unsure about how to take action and want to ensure your business is in line with the new regulations, we offer the guidance you need.Â
Our AI Act & Strategy Workshop is designed to provide clear insights and practical steps, so your team can understand the changes and implement them effectively. Stay up to date on the AI Act and avoid risks by learning how to meet the new requirements.
key topics
Get up to date on the AI Act and avoid risks during our Workshop AI Act & Strategy
New AI regulations are coming, and businesses that don’t follow these rules risk fines and legal challenges. The AI Act introduces strict rules on transparency, ethics, and compliance, making it essential to understand how they impact your business.
Our AI Act & Strategy Workshop breaks it down into clear insights and practical steps, helping your team understand what these changes mean in practice. Learn how to meet the requirements while using AI to drive growth.Â
The AI Act & Strategy Workshop covers the key aspects of AI regulations and how they impact businesses. You’ll gain a clear understanding of the AI Act, its requirements, and how to integrate AI into your operations while staying compliant. The workshop combines practical insights with actionable strategies, ensuring your team knows how to use these new rules with confidence. Key topics may include:
/ THE AI ACT EXPLAINED / RISK CLASSIFICATION
/ AI COMPLIANCE STRATEGY / AI TRENDS & TOOLS
/ AI ACT & MARKETING
/ STRATEGY & IMPLEMENTATION
after this workshop, your team will
- Understand the AI Act : Know what the new rules mean for your business and how to apply them in practice.
- Use AI with confidence: Get practical tools to implement AI in a way that’s ethical, transparent, and legally compliant.
- Marketing-specific insights: Learn how to apply the AI Act to your marketing strategy, ensuring transparency and ethical AI use in content creation, ads, and customer interactions.
- Walk away with a clear action plan: Know exactly what steps to take next to keep your AI strategy future-proof.
TAILORED FOR YOU
All trainings and workshops are customized to the needs of your team and organization.
1. GET TO KNOW EACH OTHER
We start the process with a call to get to know each other and understand your company's culture, challenges, and goals.
2. DISCUSS TOPIC & APPROACH
We explore the topics that interest you most, helping you select the areas that will have the greatest impact on your team's development.
3. INPUT OF YOUR TEAM
We gather insights from your team members to ensure the workshop addresses their needs and expectations.
4. LET'S DESIGN THE TRAINING
Using all the collected information, we craft a customized training program that aligns with your company's objectives.
5. IN-COMPANY TRAINING
We deliver the customized training at an inspiring location (or at your office), ensuring maximum engagement and relevance for your team.
6. FOLLOW-UP & SUPPORT
Our commitment doesn't end with the training. We can provide ongoing support, resources and accountability to help your team implement what they've learned.
DON'T BELIEVE US, BELIEVE OUR RESULTS
FAQ
The cost of the training depends on factors such as its duration and specific requirements. If you’re interested, please contact us through the contact form, and we can discuss the practical details together.
Let’s discuss what works best for you! We can arrange inspiring locations in Amsterdam. Do you prefer to host the workshop at your office? No problem, we’ll come visit you!Â
We offer customized training programs to align with your business goals and challenges. During our first conversation, we’ll discuss your specific requirements and tailor the content accordingly.
The duration of our workshops are flexible, tailored to your team’s needs. Sessions range from quick 3-hour workshops to comprehensive 2-day programs.Â
All workshops can be given in Dutch and English.Â
Our trainings and workshops are led by senior experts with proven track records across industries and top brands like Albert Heijn, ING, CBRE, and G-Star. Carefully selected for their expertise, they deliver high-quality, impactful instruction and valuable insights tailored to your needs.